Band of Birds appointed to run communications campaign for The Outdoor City Weekender

Following on from previous success in running communications campaigns for the Climbing Works International Festival and the Sheffield Adventure Film Festival, Sheffield City Council have appointed Band of Birds to run the communications campaign for the Outdoor City weekender: An event celebrating all aspects of outdoor sports in the heart of Sheffield.

The Outdoor City Weekender is a festival celebrating outdoor sports all across the city over the 17th-19th March 2017 with the four core events of:

  • The Climbing Works International Festival
  • The Sheffield Adventure Film Festival
  • The Magnificent Seven
  • The Howard Street Duel

On top of the four core events is a fringe list occurring throughout the city with events such as Orienteering in Norfolk Park through to Trail running in Abbeydale Woods.

Creative Director Matt Bird said, "The opportunity to extend our expertise in order to celebrate the sports we love in the city we live in is a dream come true. We are really excited to invite everyone to see why Sheffield is the Outdoor capital city in the UK and enjoy the rocks and trails within the cities boundaries".

Outdoors Communications Agency Band of Birds appoint Account Director

Sheffield based creative content and communications agency Band of Birds have appointed Brian McAlinden as its Account Director.

Brian joins Band of Birds from leading UK indoor climbing centre, The Climbing Works, bringing with him a wealth of insight into the UK outdoor industry. This will support Band of Birds’ growing client base in meeting the future opportunities offered through the increased participation in outdoor sports and climbings inclusion in the 2020 Olympic Games.

With over 12 years experience working in the outdoor industry, Brian has helped build the Climbing Works business and reputation on a local and international level as the industry has gone through an exceptional growth period. He also led the development of The Climbing Works International Festival into a major global climbing competition that attracts elite athletes from around the world with a huge crowd watching within the venue and online. Furthermore, he has been involved with Sheffield’s The Outdoor City project from its initial concept to gathering research and writing articles, and is a member of the steering group behind The Outdoor City Weekender event.

Brian says:

"It is a privilege to be joining the Band of Birds team as I have seen up close the exceptional results and marketing insight they can provide to their clients. It is an exciting time for the outdoors (brands, events and sports) with Sport England & Government strategy highlighting the outdoors as a key part towards a more active nation. Add in the recent announcement of Climbing being introduced to the 2020 Olympics and you have a potential growth area for those willing to grab the opportunity. Band of Birds are already working with a number of companies staying ahead of this curve and I am thrilled to bring my knowledge, skills and experience into the mix as we go into this exciting period"  

Jenny Brown, Band of Birds Communications Director says:

“Brian brings with him a wealth of experience and knowledge and we are incredibly excited to welcome him into our team. A well respected and valued member of the outdoor community, Brian will join us in supporting outdoor brands to achieve meaningful engagement with their audiences using our distinctive approach of combining research with design and communications.”

For further information please contact: 0114 399 1012


Kendal Mountain Festival

Happy visitors to Kendal Mountain Festival Basecamp in 2015: Kendal Mountain Festival

Happy visitors to Kendal Mountain Festival Basecamp in 2015: Kendal Mountain Festival

Kendal Mountain Festival have appointed Band of Birds to promote their annual four - day celebration of mountain culture across social media.

A much anticipated date in the outdoor calendar, festival-goers have the pick of a rich programme of events. From specialist sessions spanning a range of outdoor pursuits to high profile speakers, panel discussions, over 70 films, art and literature events and a 10k trail race from the town centre out into the surrounding fells.

Adding an extra dimension to this year's festival experience, Band of Birds will be documenting events with photos, film clips and interviews published as they happen so audiences need never miss out! Follow now on @kendalmountainfestival on facebook and instagram and@kendalmountain on twitter.

Look out for the lesser spotted Jim 'the beard' Connolly, our reporter who will going behind-the-scenes and getting up close and personal with the celebrities of the outdoor world!

For more information contact

The Revo wins prestigious award at OutDoor 2016 for Wild Country

Band of Birds joined Wild Country in celebrating their success at winning the 2016 OutDoor Industry Award for the REVO. The revolutionary new assisted-locking belay device was singled out within the climbing category by six expert judges, including top mountaineer Tamara Lunger. 

Over the course of the four-day trade show, Band of Birds engaged trade press in visiting the Wild Country stand to view demonstrations and review key product lines. Wild Country facebook followers were provided access to early product previews via geo-targeted Facebook Live demonstrations.

Band of Birds bring Sheffield's Outdoor City to the global stage

One of the highliners taking to the Sheffield skyline over the Outdoor City this weekend: Band of Birds 

One of the highliners taking to the Sheffield skyline over the Outdoor City this weekend: Band of Birds 

Last weekend, Sum Studio tenants Band of Birds profiled events that were part of The Outdoor City Weekender to audiences around world, from Austria to Zambia.

Promoters of this year's Sheffield Adventure Film Festival (ShAFF), Band of Birds worked with highliner Sarah Rixham and Creative Sheffield to launch the weekend of events with Sarah walking a 60m long, 125ft high highline, rigged between the two towers of Sheffield Hallam University's Owen Building.

With the Sheffield Star reporting live from the highline, the number of people following the action as it was happened reached 30,000. BBC Radio Sheffield also followed the event live, with community reporter Andy Kershaw narrating on proceedings for the Breakfast Show which reaches 250,000 listeners per week.

You can hear Band of Birds Director, Matt Bird talking to Andy about moving to The Outdoor City here.

Following the release and distribution later that day of filmed footage produced by fellow Sum tenants Coldhouse Collective, by the end of the weekend the ShAFF highline had been viewed over 27,000 times on facebook and was featured across local, regional and national media including the Daily Mirror and the BBC homepage, where audiences spilled into six figures via the website and social media.

Sheffield Adventure Film Festival Director, Matt Heason said:

‘Band of Birds have turned a very exciting idea into a reality. The highline was an amazing spectacle by which audiences to ShAFF, for the first time ever, could witness the spirit of adventure both onscreen and in the flesh.’

High engagement continued throughout the weekend as 36,000 people from over 122 countries tuned in to live coverage of the Climbing Works International Festival. International competitors were a strong pull as well as a new event reporting format, developed by Band of Birds which included expert analysis from a newly assembled studio presenting team and live published insight reports and updates via social media. 

Deputy Leader of Sheffield City Council said, Leigh Bramall:

‘It is testament to the amount of local talent that resides in Sheffield that we could make such a success of the first Outdoor City Weekender, and showcase Sheffield and all it has to offer in the way of outdoor adventure to the world.’

For anyone who missed The Outdoor City Weekender, the Climbing Works International Festival can be viewed on replay at and the highline film can be viewed via the Sheffield Adventure Film Festival facebook page.

Band of Birds appointed to deliver PR and Social services for the Climbing Works International Festival 2016

Shauna Coxsey on her way to another CWIF title. Credit: Band of Birds

Shauna Coxsey on her way to another CWIF title. Credit: Band of Birds

Band of Birds together with AV specialists TDC and outdoor film production company Coldhouse Collective announced as broadcast partners of The Climbing Works International Festival 2016

Following on from the enormous success of our digital communications campaign for the CWIF in 2015, Band of Birds is proud to announce that we will be back to report on all of the action for the 10th anniversary CWIF in 2016.

This year, we will be joining forces with Sheffield based AV specialists TDC and outdoor film production company Coldhouse Collective to not only report across social media but we will also be delivering live streaming of the Semi-Finals and Finals on the 13th March 2016.

For the first time we will have a studio team who will provide build up and analysis of all the action as it happens and audiences can join in the conversations across social media making the livestream and social media unmissable.

Band of Birds will again be producing exclusive content for use across social media channels and working closely with sports photographer Neil Shearer to capture every flash and every fall, the craziest fancy dress in qualifying as well as the tension and drama of the Semi Final and Finals. Time to get training!