Chartered Institute of Personnel
and Development

Inspiring the Future

I was commissioned by the Chartered Institute of Personnel and Development (CIPD) to develop a short animation which outlined the nature and scale of the challenge facing young people in the United Kingdom and promote their initiative to address youth unemployment. The animation will be used online and as a part of presentations to promote the 'Inspiring the Future' initiative.

The project involved working closely with the communications team at the CIPD to develop a storyboard which distilled the issues down to a succinct script which could be shown onscreen. This then provided the basis for developing a series of vibrant flowing images which supported the script and engage with the audience.