The Climbing Works International Festival is the UK's only international bouldering competition. It has a unique format in that amateurs compete alongside professionals in the first day qualifying before the finals the following day.

Band of Birds were brought in to provide live event reporting across social media for the whole spectacle.

We worked closely with the Climbing Works their sponsors, media stakeholders such as Red Bull and BBC Get Inspired to spread the word by creating exciting and innovative content to capture and record the event.

The Climbing Works
International Festival 2015


finals-33.jpg

Our work helped to double the Climbing Works Instagram followers and create a more active and engaged audience base and generate buzz across there Facebook and Twitter accounts throughout the weekend.

 

Instagram

Growth of followers of @climbingworks Instagram account during period of CWIF 2015

 

Comparison of engagement with posts from CWIF 2014 and 2015

 

Twitter

Impressions gained from posts from @climbingworks twitter account in the build up to CWIF 2015

 

Change in engagements from CWIF 2014 from posts on the @climbingworks twitter account.

 
Twitter_engagement.png