EXPANDING THE UNIVERSE OF A HIT BBC THREE DRAMA
Disciplines: Motion Graphics, Graphic Design, Sound Design
We were tasked to create a suite of promotional animations to deepen and sustain audience engagement in the three-part series as part of a wider marketing and press campaign.
Working closely with the series writer and script editor we built upon the main narrative thread of each episode to produce three playful animations. Serving to extend the audiences experience of the drama online, beyond the televised programme.
The first animation was watched by over 100,000 youtube viewers and reached number four in the Guardian's viral video chart. Media outlets including the Radio Times and Buzzfeed featured the animated promos within their coverage and they were nominated for the Royal Television Society's Innovation in multi-platform award.