Brief

Kendal Mountain Festival

CLIENT

 

BRIEF

Kendal Mountain Festival commissioned Band of Birds to run their digital communications channels for the 2016 Festival. Kendal is the largest outdoor festival in the UK and one of the major global festivals celebrating mountain culture.

Through close working with the core festival team, film makers and festival sponsors we created an online campaign which matched the exciting atmosphere at the festival itself, hosting interviews with stars of the festival such as Danny Macaskill and Caroline Ciavaldini as well as the festival directors themselves.

The campaign drove more traffic from social media than any other previous campaign. The campaign also recorded record growth on the followers of all social platforms and expanded growth in targeted demographics.

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