Disciplines: Motion Graphics, Graphic Design, 3D modelling
Rab tasked Band of Birds to develop a series of animations to explain the technology and functionality of the fabrics they use to create high performance technical clothing for the most extreme environments on earth.
Working closely with Rab, we developed a series of videos which detailed the nature of each fabric and how it helps the user when out on their latest adventure.
Each video creates full 3D creations of each fabric and clear explanation of the benefit of each fabric.
We worked closely with the Rab team to understand the product and develop a design solution which clearly and quickly explains the benefits of the fabric within the clothing.
We included full fluid simulations within the animations to showcase how certain fabrics protect individuals from the most extreme environments.