Following on from PR work on ShAFF 2016, Band of Birds were asked to increase their input into the festival. From increasing income from sponsorship to press outreach, social media marketing and film production, Band of Birds were asked to use a range of our services to increase ticket sales and generate new brand partnerships.
At the end of January to the conclusion of the festival we created new, unique, content that was published across all ShAFF owned social media channels to build awareness of the film programme and the extra festival highlights taking place over the three days.
Building on the press outreach from the year before, we worked with trade and national press to gain coverage of the festival and increase traffic to the website
Throughout the weekend we were on hand to capture and report key moments throughout the festival. We continued to inform and educate festival goers on films, awards and special going-on's around the weekend that helped to increase engagement levels both online and at the festival.
From mid 2016 we began an outreach programme to a number of interested brands, creating bespoke partnership documents and packages to highlight the history, growth and opportunities of partnering with ShAFF.
ShAFF had an incredible year with ticket sales up significantly on previous years. Working with the festival director, a new social hub was implemented called the Outpost that allowed brand partners and consumers to come together to discuss new season products.
All social media channels showed growth with increased engagement and reach with followers than in previous years. In total there was a significant increase (40+%) in referrals from social to the main website through the creation of unique content that created call to actions for followers.
Press outreach also helped drive an increase of traffic with an 100% increase in traffic from websites through targeted PR work and focused advertising spend.