Band of Birds helped to develop a partnership between global climbing hold and wall manufacturer Entre-Prises and two-time IFSC bouldering world champion Shauna Coxsey to develop a range of signature climbing holds.
Band of Birds were responsible for the liaison between athlete and brand throughout the project and for supporting the campaign launch of the holds through an exclusive event and a digital campaign ran on Entre-Prises social media accounts.
Band of Birds produced a film documenting Shauna’s journey of learning about the process of shaping and producing climbing holds from the team at Entre-Prises, showcasing the expertise from the holds team as well as the vision and creativity from Shauna bringing the holds to life.
In addition we captured all the action from the launch event as well as capturing Shauna’s holds featuring in the British Bouldering Championships.
Band of Birds worked with Entre-Prises and the Association of British Climbing Walls (ABC) to create an exclusive preview of the Shauna Coxsey range to climbing wall owners and routesetters at the world famous Climbing Works in Sheffield.
The event included presentations from Entre-Prises global and Shauna and allowed attendees the opportunity to test the holds on problems set by the expert routesetting team at the Climbing Works.