Sheffield City Council's economic division, Creative Sheffield appointed Band of Birds to work closely with in-house teams to devise and run an integrated marketing and communications campaign, to promote the 2017 Outdoor City Weekender: a three day festival celebrating Sheffield as top destination for outdoor activities in the United Kingdom.
Strategic and promotional activity included:
Increase in traffic to the Outdoor City website
The Outdoor City trailer has become the most viewed video on their Facebook account
All social media channels saw significant growth over the campaign period