Project Description

Womens Climbing Symposium

Communications Campaign


The Women’s Climbing Symposium is one of the most exciting and unique events in the annual climbing calendar. It is the only major event in the UK to focus specifically on climbers personal development with events focussed on our three core principles to connect, develop and inspire.

In 2016, the Women's Climbing Symposium aimed to put on there largest event yet in one of the UK's latest and largest bouldering walls: The Depot, Manchester.

  • We worked closely with the event directors to help refine their organisational mission and objectives. This involved a facilitated session where we helped to apply their key principles (to connect, develop and inspire climbers) to all aspects of their communications and event planning.
  • Developed a PR plan to help promote the event by engaging with national and trade media outlets.

  • Supported the event with targeted paid promotion to engage with the target audience for the event and promote ticket sales.

  • Designed audience survey and evaluation to gain invaluable customer insights to help inform future events and services.

  • Created a sponsor report to steer brand involvement in future events.