Wild Country Climbing Shoe Range

Disciplines

Design

Video

Motion Graphics

Unveiling the Parthian and Meshuga 

Peak District based climbing gear brand Wild Country appointed Band of Birds to create a series of filmed promotional assets to support the introduction of their first ever climbing shoe range. 

The Parthian and the Meshuga are both named after iconic hard Gritstone trad-climbing routes. The inspiration of the national park along with a number of technical selling points needed to be communicated via the films to support a positive reception from online and industry facing audiences attending the annual OutDoor trade show.

Band of Birds produced teaser content for publication across multiple channels. The first a product reveal and the second location focussed, capturing Wild Country climber Will Bosi testing the shoes on the boulders at the iconic Stanage Edge.

The shoe range is the product of an innovative composite upper construction and an injection moulded sole developed in partnership with tyre manufacturer Michelin which went onto win an OutDoor 2017 Industry Award.

The Outdoor City Weekender 2017

Disciplines

PR

Social

Photography and Film

Live Event Reporting

Research and Evaluation

Celebrating Sheffield as top UK destination for outdoor enthusiasts. 

 

Overview

Appointed by Sheffield City Council's economic team, Creative Sheffield, Band of Birds were tasked to devise and run a campaign of promotion across press and social media channels to drive audiences and increase engagement for the 2017 Outdoor City Weekender. The three day festival included an inner-city mountain bike dual slalom (The Howard Street Dual), a gruelling seven hill road-bike race (The Magnificent Seven), the UK's biggest bouldering competition (The CWIF) and the Sheffield Adventure Film Festival (ShAFF). 

The result was securing carefully positioned media coverage in national and trade media and breaking all records for reach and engagement on social media which led to high number of audiences attending each core event.

PR

We worked closely with internal teams, drawing upon research to identify target audiences for the weekend and related media outlets pertaining to each group. We coordinated a press trip including the itinerary and supply of photography to capture the amazing variety of sports on offer in the city and worked with the journalist to land an in-depth feature in the Guardian that communicated key messages about the Weekender, headline events and the wider initiative.  

Overall 88 pieces ran which mentioned Outdoor City events and 8 articles featured the Outdoor City Weekender specifically. We also secured coverage with international titles for the Climbing Works International Festival, helping to take the Outdoor City initiative to a global audience.

Digital Strategy

Executing a digital strategy that encompassed social promotion, follower engagement and the recruitment of a wide network of stakeholders from across all areas of the International Outdoor Industry, we were able to steer and increase traffic to the Outdoor City website.

Visits to the Outdoor City website grew by 175% compared to the same period the previous year and all social channels experienced record amounts of engagement and reach, placing the channels in an exciting position to further establish Sheffield as an Outdoor activities destination.

Supporting the Sheffield Adventure Film Festival, we managed to drive more visitors to the Festival and its fringe programme than ever before, working closely with sponsors and other stakeholders to ensure they were able to engage with audiences as they flocked to see world-class outdoor athletes as well as the latest adventure films.

Live Event Reporting

The Band of Birds team reported all events on the Weekender in real-time, capturing photographs and film of the events and pushing them to digital audiences as the action unfolded, drawing more audiences to the final of the Climbing Works International Festival than ever before.

Kendal Mountain Festival 2016

Disciplines

Digital Communications

Live Event Reporting

Photography and Film

Research and Evaluation

Kendal Mountain Festival

Sharing the festival with online audiences across the globe

Band of Birds were appointed by Kendal Mountain Festival to promote, capture and share the excitement and atmosphere of one of the world's premiere mountain festivals with digital audiences around the world. The digital campaign ran across Kendal's social channels and drove more traffic to their website than any other time, helped to boost their trailer (edited by Coldhouse Collective) to become the most watched festival trailer and our activity reached and engaged with more audiences than ever before.

 

Building the excitement in the run up to the Festival

Band of Birds worked closely with the Festival team to identify their digital audiences and develop tactics and exciting content to engage with them. Collaborating with film makers, brands and wider stakeholders, we were able to build excitement in the lead up to the festival culminating in the Festival trailer being released which had the largest views on social media since the festival began.

 

Live Event Reporting

Across the weekend, we captured the thrill as thousands of lovers of the great outdoors flocked to Kendal. Capturing the action on film and photos and interviewing headline speakers of the event for online audiences, we reached and engaged with more people than ever before on all social channels as well as driving more traffic to the festival website than ever before.

Lowe Alpine 50th Anniversary Campaign

Disciplines

Consultation

Strategy

PR

Lowe Alpine 50th Anniversary campaign

Lowe Alpine hired Band of Birds to support them in developing and implementing there 50th Anniversary campaign, which saw them introduce a number of product lines which reflect upon the heritage of the brand as well committing towards the latest innovations in packs for the mountains.

We supported Lowe Alpine by working closely to define the objectives of the marketing campaign across digital and standard communication channels and devised a strategy which reinforced the core DNA of the brand whilst reaching out to new audiences across new platforms.

Climbing Works International Festival

Disciplines

Digital Communications

PR

Evaluation

Capturing the action from the UK's biggest bouldering competition

The Climbing Works International Festival (CWIF) is the UK's biggest international bouldering competition and Band of Birds were back once again to provide PR and Digital Communications to capture all of the action, tops, spills and some extraordinary fancy dress outfits!

 

Spreading the word

We managed to secure over 40 pieces of press coverage from climbing media outlets all over the world as well as include the Climbing Works within a national press article about Sheffield's place as the Outdoor City.

Capturing the action

The CWIF is as much about the crowds as well as the professional athletes who travel from all over the world to compete in this unique competition. For the fourth year in a row we broke reach and engagement levels across social channels as well as introducing new platforms such as Instagram Stories.

We worked across the Climbing Works digital channels to reflect all aspects of the competition and engage with the audiences as well as steering people to the Livestream of the Semi-Finals and Finals.