Capturing the action from the UK's biggest bouldering competition
The Climbing Works International Festival (CWIF) is the UK's biggest international bouldering competition and Band of Birds were back once again to provide PR and Digital Communications to capture all of the action, tops, spills and some extraordinary fancy dress outfits!
Spreading the word
We managed to secure over 40 pieces of press coverage from climbing media outlets all over the world as well as include the Climbing Works within a national press article about Sheffield's place as the Outdoor City.
Capturing the action
The CWIF is as much about the crowds as well as the professional athletes who travel from all over the world to compete in this unique competition. For the fourth year in a row we broke reach and engagement levels across social channels as well as introducing new platforms such as Instagram Stories.
We worked across the Climbing Works digital channels to reflect all aspects of the competition and engage with the audiences as well as steering people to the Livestream of the Semi-Finals and Finals.