Kendal Mountain Festival 2016

Disciplines

Digital Communications

Live Event Reporting

Photography and Film

Research and Evaluation

Kendal Mountain Festival

Sharing the festival with online audiences across the globe

Band of Birds were appointed by Kendal Mountain Festival to promote, capture and share the excitement and atmosphere of one of the world's premiere mountain festivals with digital audiences around the world. The digital campaign ran across Kendal's social channels and drove more traffic to their website than any other time, helped to boost their trailer (edited by Coldhouse Collective) to become the most watched festival trailer and our activity reached and engaged with more audiences than ever before.

 

Building the excitement in the run up to the Festival

Band of Birds worked closely with the Festival team to identify their digital audiences and develop tactics and exciting content to engage with them. Collaborating with film makers, brands and wider stakeholders, we were able to build excitement in the lead up to the festival culminating in the Festival trailer being released which had the largest views on social media since the festival began.

 

Live Event Reporting

Across the weekend, we captured the thrill as thousands of lovers of the great outdoors flocked to Kendal. Capturing the action on film and photos and interviewing headline speakers of the event for online audiences, we reached and engaged with more people than ever before on all social channels as well as driving more traffic to the festival website than ever before.

Matt Bird

MattBirdDog, Sheffield, United Kingdom