Lowe Alpine 50th Anniversary Campaign

Disciplines

Consultation

Strategy

PR

Lowe Alpine 50th Anniversary campaign

Lowe Alpine hired Band of Birds to support them in developing and implementing there 50th Anniversary campaign, which saw them introduce a number of product lines which reflect upon the heritage of the brand as well committing towards the latest innovations in packs for the mountains.

We supported Lowe Alpine by working closely to define the objectives of the marketing campaign across digital and standard communication channels and devised a strategy which reinforced the core DNA of the brand whilst reaching out to new audiences across new platforms.

Matt Bird

MattBirdDog, Sheffield, United Kingdom