Unveiling the Parthian and Meshuga
Peak District based climbing gear brand Wild Country appointed Band of Birds to create a series of filmed promotional assets to support the introduction of their first ever climbing shoe range.
The Parthian and the Meshuga are both named after iconic hard Gritstone trad-climbing routes. The inspiration of the national park along with a number of technical selling points needed to be communicated via the films to support a positive reception from online and industry facing audiences attending the annual OutDoor trade show.
Band of Birds produced teaser content for publication across multiple channels. The first a product reveal and the second location focussed, capturing Wild Country climber Will Bosi testing the shoes on the boulders at the iconic Stanage Edge.
The shoe range is the product of an innovative composite upper construction and an injection moulded sole developed in partnership with tyre manufacturer Michelin which went onto win an OutDoor 2017 Industry Award.